タグ別アーカイブ: style

Garyk Lee knows everything important to a woman from her multitasking life to her need for comfort and fashionable wear. For that reason, his fashion line, Sporture Bamboo Collection is full of style flexibility. Lee’s distinctive thermal-regulating “bamboo” fabric (70 percent bamboo, 20 percent organic cotton, 10 percent stretch Lycra) keeps you cool and dry, while providing a luxurious feel and appearance. In addition to everyday women’s fashion, Lee creates eloquent designer dresses and separates for a variety of climates.

As a multi-faceted designer, he creates timeless apparel that works in today’s world of international travel as well. His fashion career began as a young man by opening the first couturier salon on Robertson Blvd in Los Angeles. Early success at his salon led him to New York City where his designs were represented in Neiman Marcus and Bonwit Teller, to comprise direct orders from his Couture Collection.

“The late Mr. Blackwell, (International Fashion critic) was quoted in print and on television stating, ‘Garyk Lee has pure couture talent! He has Class! There is hope for some sanity in today’s fashion world!’” Blackwell considered Lee’s talent as innate. Mr. Blackwell personally told me ‘Finish your quest!,’”Lee said.

Green Benefits For All

Lee is on this adventurous quest, now having arrived at his 21st century “Sporture Collection” of eco- friendly bamboo. They are ingenious coordinate staples and elegant dresses. “Being aware of today’s needs both on a personal customer level and on a conscious level…I have created this collection with a Green Philosophy…I have designed garments that are ultra sophisticated, extremely comfortable, and easy on the eye. Women of all sizes will find their look with the Sporture Collection.” Lee said.

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Specialty

In addition, Lee creates one-of-a-kind pieces he embellishes with hand-painting or appliques stones or lace, as artistically gorgeous designs in his collection. Other exciting variations include special events he plays a role in creating looks to showcase. “Most recently, one of my clients: Desert Socialite Marylnn Gladstein, was invited to the Downton Abbey Castle outside London for a 20’s Theme ball …I created an original flapper style dress for her!,” Lee said.

Future News

Lee plans to offer the collection through on-line shopping as he incorporates it with a Television Show in Pre-Production. “Warrington Lane, is a dramedy about two families embedded in a Business Dynasty filled with controversy, alluring situations and plenty of high style,” he said. In this show, the designer’s fashions are worn by several Daytime Television Soap Divas often seen in the desert.

Another way to understand how fluidly Lee’s designs may be worn, is by watching this Vimeo Link of: actress Judith Chapman, actress/singer Bobbie Eakes and singer/yoga teacher Chris Bennett, all talking about Garyk Lee fashions

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5 times dogs stole our heart in luxury campaigns

They may be known as man’s best friend, but if luxury brands have their way dogs are quickly becoming women’s best friend. 2015 has definitely been the year of the dog when it comes to luxury brand campaigns, with more and more brands tapping into the trend and partnering up with adorable pooches to showcase their designs.

Make way, Choupette. The internet has new fashionable furry muses now.

Here are some of our favourites:

1. Jimmy Choo

Luxury brand Jimmy Choo reached out to Instagram-famous puppy Jimmy Choo for a collaboration. The bull terrier became famous as the star of artist Rafael Mantesso’s Instagram and now finds himself the star of the brand’s #ChooHound capsule collection.

STYLE caught up with artist Mantesso when the campaign first launched.

2. Tod’s

Italian brand Tod’s began their Dots of Life campaign by inviting customers to share images of them stylishly wearing the brand’s apparel. The campaign has now extended to include our favourite four-legged friends. The brand has asked customers to share pictures of their Gommino loafers and their dogs, which are shared by the brand on its social media platforms.

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3. Karen Walker

Toast, a King Charles puppy mill rescue dog, has more than 293,000 followers on Instagram (at time of post). She’s rubbed paws with fashion royalty, such as Karlie Kloss and Irina Shayk, but really came into her own as a fashion icon when eye-wear brand Karen Walker tapped the adorable tooth-less pooch as the star of its summer 2015 campaign. Cue images of Toast with her tongue out and rocking some stellar shades.

4. Coach

The front woman for affordable luxury brand Coach’s campaign is famous in her own right, as she just happens to be Lady Gaga’s adorable French bulldog. This isn’t the first time Miss Asia Kinney, who happens to have her own Instagram account, has wowed in front of the camera. The French bulldog also appeared in Harper Bazaar’s September 2014 cover alongside her platinum-selling owner.

5. Bergdorf Goodman

New York’s luxury department store Bergdorf Goodman hit social media gold with the adorable hashtag #Barkdorfs posted on Instagram and Facebook. The campaign, which is a collaboration with PurseBlog, pairs fluffy puppies with chic handbags and gives each pooch a personality of its own.

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High-end lingerie brand Rigby & Peller prides itself on the personalised services provided by its boutiques’ “lingerie stylists”. The 76-year-old company has recently incorporated a hi-tech element in its made-to-measure service. It now uses a 3D mirror that helps take accurate measurements of a client’s bust.

The British brand, which has been Queen Elizabeth’s official corsetiere since 1960 and counts celebrities Gwyneth Paltrow and Lady Gaga among its customers, has installed the technology in its flagship Hong Kong store on Hysan Avenue in Causeway Bay. It is the first of its stores in Asia to have this mirror. The six others in use are in Rigby & Peller shops in Europe.

The aim is to combine the technology with the lingerie stylists’ knowledge to enhance the customer experience, and reduce the time it takes for accurate measuring, and I had a chance to try it for a fitting.

The mirror is inside a changing room; all you see of the scanner is a large screen that looks like a one-way mirror. Look more closely, though, and you can see some kind of camera inside.

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First, the lingerie stylist wraps a tape round my torso just below my bust and notes down my strap measurement. Then, after I shed my clothes, the stylist standing outside the changing room asks me to stand with my arms slightly away from my body. When the mirror glows light blue, the scan has begun. It’s a signal for me to turn slowly in a clockwise circle so that the camera can record 140 different points on my body. There are a few technical issues, but on the fourth attempt it records all my measurements in less than a minute. They are sent to the stylist’s iPad, and an algorithm translates these numbers into my bra size.

The stylist comes back with several bras for me to try. She helps me put them on in the changing room and even gives a few tips on how they should be worn properly, how the back strap should not ride up, and the straps should not dig into the shoulders – one should be able to comfortably slip a finger in between the strap and the shoulder.

The combination of the 3D mirror and the stylist’s experience was impressive, because practically every bra I tried on fitted well.

Then we used the mirror again to take pictures of me in several different bras to narrow down the selection to those most suitable for my body and my own preferences.

Once the session is over, all the digital images taken of me are deleted from the iPad in my presence, while my measurements are kept in the company’s database for future purchases, and potentially to help the company develop products tailored for Asian body types.

After trying the 3D scanner, customers are under no obligation to buy, although we are told 90 per cent of them do.

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Roposo, a discovery platform for fashion products, has scooped up $15 million in fresh funding from returning investor Tiger Global. Based in Gurgaon, Roposo lets users save items from different websites and also allows brands to create official accounts. The startup disclosed its $5 million Series A just five months ago.

Roposo has raised $21 million in total so far and its other backers include Binny Bansal, the co-founder and chief operating officer of Flipkart, one of India’s largest e-commerce sites.

Created by a founding team that includes the former chief technology officer of restaurant directory Zomato, Roposo’s future is tied into the rapid rise of India’s e-commerce market, which is set to become the fastest-growing in the world. Roposo currently claims more than one million users, with 200 web stores, and 4,000 brands on the platform.

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Social commerce sites like Roposo, LimeRoad (another Tiger Global portfolio company), Wooplr, and Voonik complement large e-commerce marketplaces like Flipkart, Snapdeal, and Amazon India by helping shoppers find products they are likely to buy instead of sifting through thousands of listings. They also help smaller e-commerce sites build brand recognition.

The success of these sites hinges on whether the results produced by their recommendation engines are accurate enough to keep users engaged. Roposo’s recommendation engine was originally used for Giveter, which products gift ideas, and the company wants to become the “default fashion search engine” for shoppers in India.

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