Let it go! Amanda Holden channels Elsa in Frozen-themed princess dress at BAFTAs

Fame FlynetAMANDA Holden stole the show at the BAFTA TV awards tonight by walking the red carpet in a Frozen-themed formal dresses.

The Britain’s Got Talent star donned the sparking silver gown at the glitzy ceremony in London, and fans were quick to point out the similarities with the Disney princess.

The sexy TV star lapped up the attention as she turned heads in the stunning frock with a super-long cape.

Amanda HoldenAmanda lets it go on the red carpet in her Frozen dress Fame FlynetAmanda’s dress, which was designed by Tony Ward, also featured a stylish cape with feather trim and glittering embellishments.

However, she decided against styling her hair in Elsa’s trademark plait – she opted for a chic up ‘do instead.

Amanda HoldenShe tweeted this picture to fans to show off her fabulous dress TwitterFans were still able to see the resemblance to the Disney character, with one writing on Twitter: “It’s very Elsa-esque! Beautiful dress!”

Amanda HoldenThe dress featured glittery patterns and feathers on the cape PA:Press Association

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Amanda HoldenAmanda looked just like a princess PA:Press AssociationThe small screen star was not the only TV beauty to stun on the red carpet – Tess Daly was a vision in white and Caroline Flack and Claudia Winkleman looked stylish in black.

bTess looked super-glam in a little white formal dresses uk PA

video BAFTA Television Awards 2016: Best Entertainment Programme thumbnailBAFTA Television Awards 2016: Best Entertainment Programme

bClaudia went for an opposite look by wearing black Getty

bCaroline looked hot in a stylist jump suit REXHowever, Caroline suffered an embarrassing wardrobe malfunction on the red carpet.

She was spotted hitching down her jumpsuit and rearranging the crotch.

The moment was caught on camera as Caroline attempted to make herself more comfortable in the tight black number.

bOops! Caroline’s crotch drama was caught on camera Karwai TangThe BAFTA TV Awards were a star-studded affair with big names including Tom Hiddleston, Justin Timberlake and Idris Elba all turning out for TV’s biggest night.

The glitzy event took place at London’s Royal Festival Hall, and other attendees included the cream of British TV talent.

Ant and Dec, Stephen Fry and Alesha Dixon all walked the red carpet.

Period drama Wolf Hall was among the big winners, and Strictly Come Dancing scored a major first as the show clinched its first BAFTA.

カテゴリー: dress | 投稿者tedress 11:23 | コメントをどうぞ

How mommyhood changes a woman

Becoming a mother is one of those experiences that changes a woman forever — and not just physically. These alterations are subtly visible in the way her personality undergoes a makeover once she gives birth and becomes engrossed in rearing her child. There are psychological, physiological and emotional changes, most of which are for the better — thereby elevating this phase in a woman’s life to be one of the epitomes of her existence.

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The deeply satisfying phase enriches her

Motherhood is demanding, however, at the same time, it is deeply satisfying too and this contentment enriches the mother to a large extent. Weight management and Ayurveda professional Dr Amrapali Patil says, “A mother instinctively knows that she is a special creation because she alone has been given the power to bring forth another human life and this builds up her resilience, character, strength, happiness, confidence, faith, love — all these characteristics reflect externally, making the mother look more charming and charismatic.”

Hormones play their magic and enhances her beauty

A new mom -to-be’s body is flooded with pregnancy-related hormones, say doctors. These tend to add a lovely glow to the skin, which make her appear radiant and fresh. The quality of her hair also improves, and hair fall reduces due to these hormones, say experts. The body develops soft curves and the breasts look fuller. Cosmetologist Dr Jaishree Manchanda says, “A woman’s blood flow changes during pregnancy. This increased blood flow happens in order to help nourish the growing baby, but by a happy accident, it can make a woman look gorgeous and radiant too. So, once a woman is pregnant, her skin glows with an unmistakable radiance.”

Motherhood becomes a source of strength

Being a mother requires strength and the process of going into labour and delivering a baby requires a woman to have faith and vanquish fear. Patil says, “This enhances her confidence further (a concept referred to as the Aishwarya Bhava in Maharishi Patanjali and Ashthanga Yoga). This adds to her internal stamina to take on life and manifests externally as enhanced body confidence.” And one of the best things that a woman can wear is her confidence.

The immense power of pure love becomes a reality

Becoming a mother increases a woman’s ability to love by many folds. Patil adds, “Love is a very powerful emotion and tends to make the facial features become tender, soft and less fierce. Such a face is more joyful, appealing and attractive.”

Tips a mother can follow to enhance her beauty

Though one day in the year is not enough to celebrate motherhood, at least on Mother’s Day, many acknowledge the mother who is invariably taken for granted on all other days. Mothers need to take care of themselves — their hair, skin etc and Dr Manchanda gives us tips…

Hair:

Have a healthy diet that is rich in antioxidants to strengthen the roots of your hair.

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Acne:

The best natural ingredients to deal with this are aloe vera and eucalyptus.

Dark circles and puffy eyes:

Sleep for seven to eight hours, eat healthy and stay hydrated.

Skin:

Eat a lot of green leafy vegetables. Use cocoa butter, almond or olive oil on skin to avoid stretch marks.

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カテゴリー: 未分類 | 投稿者tedress 11:32 | コメントをどうぞ

Traveling In Style: Victoria Beckham Is British Airways’ Best-Dressed Traveler

From the Spice Girls to international fashion designer, Victoria Beckham has been named the Best Dressed Celebrity Traveler by British Airways. British Airways recently released a debut list of 10 of the World’s Best cheap evening dresses uk Travelers, which included a diverse mix of celebrity styles from Amal Clooney, Kendall Jenner, Angelina Jolie, Taylor Swift, Heidi Klum, and more. Still, it’s no surprise Victoria Beckham’s sophisticated style took the number one spot for a well-deserved honor.

Although Victoria’s personal style has evolved over the years, her airport style has consistently impressed even the most frequent of travelers. “Victoria Beckham always gets it right when flying and it’s so impressive,” says Elizabeth Saltzman, British Airways’ Style Ambassador. “Usually there is a menswear element to her travel wardrobe, it is chic and sophisticated but still classic and comfortable.” Here are 5 of Victoria Beckham’s most stylish airport looks with tips for traveling in style from Elizabeth Saltzman.

1. Incognito. Sunglasses are the perfect accessory for hiding tiresome travel eyes.

David and Victoria Beckham are seen arriving at LAX airport to catch a flight, 1 August 2015. 2 August 2015. Vantage News/IPx

“Sunglasses are a great way to accessorize an outfit while traveling. I firmly believe in my Tom Ford glasses, as well as a solid pair of Ray Bans. It’s the ultimate jet-setter accessory.”

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2. Pack thoughtfully. Bring items that can be mixed, matched, and paired to create different looks!

Victoria Beckham 1Victoria Beckham is seen at JFK on October 26, 2015 in New York City. (Photo by GVK/Bauer-Griffin.)

“If possible I prefer a carry-on only unless you are going for more than four days. Make your outfits versatile so you can use things more than once. Plan ahead, for instance if you pack a navy blue tuxedo as an outfit to wear in the evening, you can also use the tuxedo jacket with your jeans, white shirt and flats for the day. Brooks Brother, J Crew , Saint Laurent and Tom Ford tuxedos are my favorites! A small amount of effort when packing can help you get really organized.”

3. Hair up. A long day of traveling calls for a chic up-do.

Victoria Beckham is spotted as she arrives at LAx Airport in Los Angeles, Ca Picture by: Quarterflash/Vantage News 22 April 2015. Picture by: Quarterflash/Vantage News 22 April 2015. Vantage News/IPx

”I like to tie my hair up on a plane. I think it gets less static and less dirty that way, and if I twist it up into a bun I can let it out when I deplane. Magic: it’s like an instant blow-dry effect. If you have to go straight to a meeting I use Frederic Fekkai Dry Shampoo to quickly freshen my hair.”

4. Minimal Accessories. Victoria didn’t bother with a single piece of jewelry for this look — and she still looks fabulous!

Victoria BeckhamVictoria Beckham is seen on April 22, 2015 in Los Angeles, California. (Photo by Alessio Botticelli/Getty Images)

“Wear minimal jewelry when traveling and pack statement pieces. I love jewelry, so I always have a small Smythson travel case with me where I keep my accessories.”

5. Layers, layers, layers. Be sure to bring more than enough layers to make it through the flight. The extra pieces can double as pillows or blankets!

VictoriaVictoria Beckham arrives at JFK Airport on February 09, 2015 in New York City. (Photo by Josiah Kamau)

“As any sports person knows layering is essential. I consider traveling a sport. Every person is different, layers are easy for traveling. You can always add one when you are cold or take one off if you get too warm. I always have a navy blue Celine cardigan in my bag when traveling.”

Read more:MarieProm formal dresses

カテゴリー: dress | 投稿者tedress 11:04 | コメントをどうぞ

Kanye West sparkles at Met Gala red carpet in blue contacts

The rapper made sure to stand out Monday night at the Met Gala red carpet by going with a surprising fashion statement in his eyes.

West changed up his look with a blue shade of contact lenses, perfectly paired with ripped blue jeans.

THE HITS AND MISSES AT THE MET GALA RED CARPET 2016

The fashion-inclined artist was accompanied by his belle of the ball, wife Kim Kardashian.

The high profile couple matched in shiny Balmain pieces, with West rocking a silver shiny blazer and Kardashian flaunting her post baby bod in a silver column gown.

Beyonce attends the

photos:cheap evening dresses uk

VIEW GALLERYMet Gala 2016: Best and worst red carpet looks on fashion’s biggest nightThe reality starlet, who usually shares more at such glitzy events, told E! News she was going for a “bling, sexy robot” vibe.

MET GALA 2016: STARS SHINE IN FUTURISTIC FASHION

When asked about the unique-contact lenses accesory, West told the Daily News he was inspired by “vibes.”

The daring looks were part of the big fashion night’s future theme, “Manus x Machina: Fashion in an Age of Technology.”

Read more:http://www.marieprom.co.uk/formal-dresses

カテゴリー: red carpet | 投稿者tedress 11:34 | コメントをどうぞ

Into the blue: ’80s makeup trend is back

For a long time, blue eye makeup seemed like a relic of the 1980s, an enduring fashion faux-pas. But in 2016, you can’t open a glossy magazine or walk through a drugstore without seeing shades of azure, sapphire, navy and teal. Blue is having its major moment.

“Trends recycle through the years,” says Amber Victoria Prepchuk, a makeup artist who’s created looks for Avenue, Vue Weekly and Global Television and is an instructor at Eveline Charles Academy.“The blue trend has been huge on all of the runways.”

Model Jourdan Dunn walks the runway at the Diane Von Furstenberg Spring 2016 fashion show during New York Fashion Week last September.

photos:formal dresses uk

Model Jourdan Dunn walks the runway at the Diane Von Furstenberg Spring 2016 fashion show during New York Fashion Week last September.JP YIM / GETTY IMAGES

Prepchuk is particularly fond of the mermaid-inspired look that Pat McGrath created for Diane von Furstenberg’s Spring 2016 runway show at New York Fashion Week last September.

After the catwalk comes luxury makeup labels, says Edmonton makeup artist Nickol Walkemeyer,who’s worked with Vogue India, Condé Nast Traveller and Flare magazine. “It starts with brands like YSL and NARS, and you’ll see them coming out with amazing bright hues, especially for spring and summer.

“This summer I’d say it’s full-blown. You’re really seeing it penetrate the mass market and, more importantly, major beauty influencers. If you were to look at YouTube right now, you’d see the Jaclyn Hills — these massive YouTube vloggers — doing tutorials, and almost all of them are using graphic blue eyeliner.”

But how to achieve the new, modern look without going full ’80s music video? Prepchuk and Walkemeyer give us their best tips on wearing the trend.

Make up artist Amber Victoria Prepchuk works on Meredith Chase's makeup.Make up artist Amber Victoria Prepchuk works on Meredith Chase’s makeup. DAVID BLOOM

1. Start out simple.

“Using a blue liner is perfect,” says Prepchuk. “Just doing your normal nude lid with a soft, warm contour and locking down a blue eyeliner. I really like MAC Fluidline gel liner in Waveline. You can put an eyeshadow over top of it and it’s still creamy, and you get a really intense blue.”

Prepchuk also suggests adding blue into the waterline. “Instead of doing black or brown inside, I’ll do a navy or indigo colour that’s safe for the waterline. Green-brown eyes will look yellow-green in an instant. It’s a hint of colour without wearing the colour.”

Walkemeyer agrees, and recommends one of YSL’s Shocking eyeliner pens in a bright blue hue. “You can use them along the top lash line and as a backdrop to your mascara. It adds a little something without looking overwhelmed and it’s relatively easy to use. You’re incorporating the trend but you’re not overwhelming yourself with it.”

Walkemeyer also suggests using a blue shade on your lashes. “Blue mascara is amazing. You can use it on its own or use it on top of black. It adds dimension to your eye.”

2. Mix it up.

“If you’re going to use shimmery blue, you need to think about depth and levels, and mix it up with some navies and shades that will give you shape to your eye, rather than taking a baby-blue shimmer and washing it all over,” says Prepchuk. “Anything with one tone and no depth is dated … One of my favourite smokey eyes is all blue tones. But you have to put something warm in the crease so that it isn’t too harsh.”

3. Pick a shade that works with your skin tone

“Everyone can pull off the look. But the easiest way to find out if a colour is going to look good on you, is if you’re in a store: hold up two shades of blue to your face. Your eye will naturally gravitate toward the one that looks complementary to your skin,” says Walkemeyer.

“I love seeing navies on deeper skin tones,” she adds. “It seems to pop out the cinnamon, honey and deeper-toned skin and makes flecks of brown and hazel in the eyes pop out. It’s sultry and different than black or brown. And I love using a cerulean or aquamarine as a really nice pop of colour on literally anyone. Blue makes the whites of the eyes look so white.”

And what about blonds? “Sometimes blue-eyed girls with blond hair get a little petrified of blue,” says Prepchuk. “But I would show them the Diane von Furstenberg look. If they’re into the mermaid look in any way, this is something they should play with. With blue-eyed, blond women, you want to stay a little lighter. The darker your eyes and the darker your hair, the more navy and smokey you can go.”

4. Balance it out

“There’s a lot of makeup that blue-based,” says Walkemeyer. For example, black eye makeup can be blue- or green-based. A red lipstick can be blue- or orange-based. “Wearing blue makeup makes everything cooler. So I say, when people are using blue in one spot, use a warmer tone somewhere else to complement it.”

Meredith Chase models makeup artist Amber Victoria Prepchuk's work.Meredith Chase models makeup artist Amber Victoria Prepchuk’s work. DAVID BLOOM

5. Enjoy it while it lasts!

Beauty movements don’t last forever — especially bold ones. Walkemeyer says that the next big wave is “almost translucent” makeup. “We’re going to be seeing a lot of dewy, beautiful, glossy skin and a lot of sheer, transparent finishes.”

The bottom line? Don’t be afraid of cobalt and turquoise. You never know when a trend, especially this one, is going to come back again.

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カテゴリー: makeup | 投稿者tedress 11:07 | コメントをどうぞ

Water stunner! Cindy Crawford, 50, is ageless in a flirty thigh-skimming dress as she films a glamorous drinks ad in Rome

Ageless supermodel Cindy Crawford proved that her younger counterparts still have nothing on her, on Wednesday as she unveiled her latest modelling project.

The 50-year-old looked sensational in an ivory cocktail dresses as she shot an advert for San Benedetto with Gabrielle Muccino in Rome, Italy.

Every bit the effortless goddess of style, Cindy was filmed shaking out her locks and sipping from a water bottle with her catwalk-ready pins on display.

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Still got it: Cindy Crawford looks sensational in an ivory dress as she shot an advert for San BBenedetto in Rome, Italy on WednesdayStill got it: Cindy Crawford looks sensational in an ivory dress as she shot an advert for San BBenedetto in Rome, Italy on Wednesday

The project has previously been shrouded in secrecy, but Cindy was flaunting her credentials in front of the locals when it came to Wednesday’s shoot.

42 sharesShe put on a flirty display in dainty bow heels that complemented her floral summer dress to perfection.

And with her deep, golden tan, the superstar was glowing from top-to-toe, even with a minimal make-up look in front of the lens.

Water stunner: The brunette was looking ageless with her long legs on display in a flirty dress+24Water stunner: The brunette was looking ageless with her long legs on display in a flirty dress

Playful: She took sips from a bottle of San Benedetto, so distracted that she almost collided with a cyclistPlayful: She took sips from a bottle of San Benedetto, so distracted that she almost collided with a cyclist

Be natty in a knotty sandal by Alexandre Birman like Cindy

Alexandre Birman Clarita Leather Ankle-Tie SandalsClick here to buy them from Saks!Buy nowCindy was spotted in Rome posing up a storm in a glamorous Roman holiday inspired ensemble. She wore a blushy beige dress paired and added a touch of girlishness with white bow-tie sandals.The creme colored pair’s tie-front finish is synonymous with Alexandre Birman. We’ve seen a version on Miranda Kerr, Lucy Hale and on the runways of many designers since these are the perfect basic to have.These nuetral high heeled sandals do wonders for your legs. They lengthen and slim your pins, wearing everything from jeans to high hemmed outfits.Head over to Saks and invest in a nude pair now! Alternatively, you can shop below for some alternative knotted sandals from the likes of Boohoo, Chinese Laundry, Charlotte Russe and Betsey Johnson.

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カテゴリー: dress | 投稿者tedress 11:17 | コメントをどうぞ

Berla Mundi and Elia Chebib to host 2016 VGMAs Red Carpet

Your host for this year’s VGMAs red carpet are GHONE TV’s Berla Mundi and the ever eloquent Elia Chebib.

Berla Elia

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Berla Mundi needs no introduction when it comes to hosting events. Elia Chebib was formerly with 4stye TV and is now with GHONE TV.

Elia Chebib has hosted 4stye TV Music Video Awards yellow carpet over and over so he’s ever prepared to deliver to the fullest on the night.

His voice, swag, fashion sense, eloquence, delivery on the night will leave patrons of the VGMAs red carpet wondering for days come May 7.

Mcs on the night are Joy Fm’s Dj Black, Starr Fm’s Naa Ashorkor and Chris Attoh.

The 2016 VGMAs is slated for next week Saturday at the AICC and will witness performances from Sarkodie, Bisa Kdei, Stonebwoy, and more. Kofi Kinaata is one of the surprising acts on the night.

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カテゴリー: red carpet | 投稿者tedress 11:25 | コメントをどうぞ

‘I was so panicked’: Katherine Jenkins looks incredible in a form-fitting yellow dress on This Morning as she reveals her fear at dining with the Queen

As one of the country’s most treasured and patriotic opera singers, it comes as little surprise to hear that the Queen is a fan of opera singer Katherine Jenkins.

The 35-year-old talked about dining with Her Majesty a number of years ago while being interviewed on This Morning on Wednesday.

Arriving in the studio wearing a beautiful bright yellow form-fitting cocktail dresses which fell down past the knee, the Welsh beauty spoke about her nerves at dining with the Royal family.

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Who could blame her? Opera singer Katherine Jenkins spoke about her panic at dining with the Queen during an interview on This Morning on WednesdaySHARE PICTURE+8Who could blame her? Opera singer Katherine Jenkins spoke about her panic at dining with the Queen during an interview on This Morning on Wednesday

Royal seal of approval: Her Majesty is said to be a huge fan of Katherine'sRoyal seal of approval: Her Majesty is said to be a huge fan of Katherine’s

She said: ‘I was so panicked about my table manners. There were about six other people.’

‘Can you imagine if you were served spaghetti?’ host Holly Willoughby interjected.

After giggling, Katherine continued:’ After pudding, a finger bowl and some gauze arrived at the table and I didn’t know what to do.

Katherine Jenkins on awkward moment when dining with the QueenLoaded: 0%Progress: 0%0:00PlayMuteCurrent Time0:00/Duration Time0:35FullscreenNeed Text

Arriving in the studio wearing a beautiful bright yellow form-fitting dress which fell down past the knee, she said: 'I was so panicked about my table manners. There were about six other people'Arriving in the studio wearing a beautiful bright yellow form-fitting dress which fell down past the knee, she said: ‘I was so panicked about my table manners. There were about six other people’

After giggling, Katherine said:' After pudding, a finger bowl and some gauze arrived at the table and I didn't know what to do, so I watched what the Queen did and followed suit'After giggling, Katherine said:’ After pudding, a finger bowl and some gauze arrived at the table and I didn’t know what to do, so I watched what the Queen did and followed suit’

‘I just paused and watched what everyone else was doing. Luckily the Queen was so gracious and didn’t say anyhting.

‘It turns out you use the bowl to wash the fruit and the gauze to dry it. So I had a nectarine.’

Sitting on the famous daytime television sofa, Katherine looked incredible as she topped off her outfit with a pair of nude court shoes.

She's got the look: Katherine looked incredible in a canary yellow dress teamed with a pair of nude court shoes She’s got the look: Katherine looked incredible in a canary yellow dress teamed with a pair of nude court shoes

She's got it all: About to release her eleventh studio album, she also spoke about balancing motherhood with her careerShe’s got it all: About to release her eleventh studio album, she also spoke about balancing motherhood with her career

About to release her eleventh studio album, she also spoke about balancing motherhood with her career.

‘My daughter Aaliyah is going to be seven months old tomorrow and I’m loving it. She’s amazing and we’re thrilled to be parents.

‘I took seven months off work and I didn’t know how I was going to react [to becoming a mother].

‘But my mother was the breadwinner and she instilled a good work ethic in me and so it was important for me to do the same for my daughter.

‘I didn’t want her living in a house and knowing how it got here.’

Adding: 'I took seven months off work and I didn't know how I was going to react [to becoming a mother]. 'But my mother was the breadwinner and she instilled a good work ethic in me and so it was important for me to do the same for my daughter'Adding: ‘I took seven months off work and I didn’t know how I was going to react [to becoming a mother]. ‘But my mother was the breadwinner and she instilled a good work ethic in me and so it was important for me to do the same for my daughter’

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カテゴリー: dress | 投稿者tedress 11:19 | コメントをどうぞ

Charity fashion show at Royal Oak raises money for Alexander Devine

A fashion show featured catwalks, bubbly and a three-course dinner at the Royal Oak in Paley Street on Tuesday, April 19.

photos:cocktail dresses

Models showcased the spring/summer collection from designer Marc Cain and afterwards the guests were given the chance to shop from the range.

More than 50 guests attended the show which was in aid of the Alexander Devine Children’s Hospice Service.

Roz Parkinson, one of the organisers, said: “We had a really big crowd, the show lasted an hour. Tickets were £35 and £5 went towards Alexander Devine.

“The only dedicated Marc Cain designer shop in St Albans closed for the day so we could showcase the collection and everyone enjoyed looking through the clothes.

“We managed to raise £928 for Alexander Devine which is incredible.”

Read more:cocktail dresses uk

カテゴリー: fashion | 投稿者tedress 11:47 | コメントをどうぞ

How secondhand shopping makes the world a better place

Elizabeth ClineHere are the beginning and end stages of a fast-fashion addict’s recovery: When Elizabeth Cline started writing Overdressed: The Shockingly High Cost of Cheap Fashion, her 2012 investigation of the fashion industry, she was wearing a sweatshirt from Forever 21 that cost $12.95, a $28 faux leather jacket from T.J. Maxx, a $16 T-shirt from Urban Outfitters, a $5 miniskirt from H&M, and a $14 pair of tights from American Apparel. Last week, when we talked on the phone in anticipation of her appearance at the Chicago Humanities Festival, she was wearing vintage black-leather shorts, a sweatshirt her boyfriend had found in a thrift shop, and a pair of pointy leather boots she bought in a secondhand market in Nairobi, Kenya, this past January, when she was there filming a documentary based on the book.

“Nairobi has the best secondhand shopping in the world,” she says. Most of the goods in the markets come from American donations; charities such as Goodwill and the Salvation Army only manage to resell about 20 percent of the goods they collect and then ship the remainder overseas. The global secondhand market, Cline says, generates about $800 million in revenue every year.

Shoppers in Nairobi are just as obsessed as Americans with fashion and trends, Cline says, especially denim. Sellers scrub and reshape old clothes to make them look new again. But there’s also a rich culture there of remaking and repurposing clothes, like taking a pair of size-XXL men’s cocktail dresses pants and turning them into a skirt.

Here in the U.S., disposable clothing is still as much of a problem as it was when Cline published Overdressed four years ago. Fashion was recently named the second-most polluting industry after oil. In Bangladesh, the country that’s vying to become the go-to place for production of fast fashion now that Chinese workers have started to demand higher wages, the unregulated leather industry has been dumping toxic chemicals and wastewater into the rivers, where it mingles with the drinking water. Workers are still disgustingly underpaid. The garment industry has seen three of the four most deadly accidents in its history. By 2020, Cline estimates, China and India, with their billion-plus populations, will overtake the United States as the leading consumers of fast fashion. She also surmises that H&M continues to open a store somewhere in the world nearly every day.

But Cline has also noticed some more positive developments in the past three or four years, notably a shift in the conversation around clothing and the emergence of a new “slow fashion” movement whose proponents are demanding more transparency about where their clothes come from. Online companies like Zady, Cuyana, and Everlane make a point of allowing shoppers to read about the farms where their cotton is grown or where the sheep and alpacas (who provide their wool) are raised; through videos, customers can see the people who sew their shirts and dresses. These clothes cost more—a basic T-shirt from Zady costs $36, while a similar one from H&M is $5.99—but that, says Cline, is also part of the point.

“There’s this idea that if you sell higher-quality clothes,” Cline explains, “people will buy fewer, better things. Online retailers offer luxury-quality products at a more reasonable price, from $40 to $200 or $300.”

This is, Cline acknowledges, still beyond the range of many people. But she also notes that before the 1990s and the advent of Old Navy, there was no equivalent to today’s $4.99 dress. If you adjust prices for inflation, many Americans were paying the same amount for regular middle-market clothes as people today are paying for the ethically made garments; the only difference is that past wardrobes were considerably smaller. Also, at least until the 70s, most women knew how to sew well enough to alter poorly fitting pieces or transform them into something they liked better, much like the secondhand-clothing dealers in Nairobi.

“The reality of bringing home a piece of clothing you didn’t like is a phenomenon of fast fashion,” says Cline. “People shop on impulse.”

Cline herself used to be among the hordes of shoppers who were easily seduced by $7 pairs of shoes and two-for-one sales. These days, she says, she hunts for new clothes with more intent. “I don’t shop in the sense that I walk into a store without an idea of what I’m looking for,” she says. “I think about what I need before I look.”

She’s also become much savvier about buying clothes secondhand. The Internet has transformed that market as well. You no longer need to live near a great vintage store to get great vintage clothes—instead you can just log onto Thredup or Ebay. “Using technology and the sharing economy,” says Cline, “you can get exactly what you want.”

The slow fashion movement advocates for the repair and restoration of old clothes, either at home or with the assistance of cobblers and tailors. In one chapter of Overcocktail dresses uk, Cline writes about how she bought a sewing machine and took lessons in order to design her own clothes. This experiment was more difficult than she’d anticipated, but it did teach her what good quality looks like. “I don’t shop just on style anymore,” she says. “It’s part of a larger equation.”

Still, Cline acknowledges that problems with the fashion industry are too large to be fixed simply by alterations in consumer behavior. “It’s a systemic problem,” she says. “There needs to be massive policy and legislative change. The political climate in the United States, especially with the primaries, has made people realize what they can expect of government. We’ve expected corporations to police themselves and be good voluntarily, but there need to be rules. We can’t leave [regulating the industry] up to corporations.”

The International Labor Rights Forum has organized a Global Day of Action on May 3 at H&M stores worldwide to coincide with the retailer’s annual meeting in Solna, Sweden. This is all, Cline hopes, part of a larger fashion revolution that will repair the damage done by 20 years of fast fashion. It’s a very simple idea, she says: “Buy better, buy less.”

カテゴリー: fashion | 投稿者tedress 11:14 | コメントをどうぞ