陸客消費力強為台旅業注入活水

<p style=”color: rgb(0, 0, 0); font-family: &quot;Times New Roman&quot;; font-size: medium; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; text-indent: 0px; text-transform: none; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; white-space: normal; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;”>&nbsp;<span style=”background-color:rgb(255, 255, 255); color:rgb(34, 34, 34); font-family:pingfang sc,hiragino sans gb,microsoft yahei,wenquanyi micro hei,helvetica neue,arial,sans-serif; font-size:18px; text-align:justify”>在金門從事民宿業近八年，徐先生難忘以前每逢大陸節假日陸客湧入金門的熱鬧景象。如今為了吸引陸客，他還學會了運用大陸時下流行的微信、小紅書等社群媒體軟體，加大行銷力度，以吸引更多陸客入住。</span></p>

<p style=”font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-indent: 0px; text-transform: none; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; white-space: normal; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; box-sizing: border-box; margin: 20px 0px; padding: 0px; border: 0px; color: rgb(34, 34, 34); font-family: &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei&quot;, &quot;WenQuanYi Micro Hei&quot;, &quot;Helvetica Neue&quot;, Arial, sans-serif; font-size: 18px; text-align: justify; background-color: rgb(255, 255, 255);”><font dir=”auto” style=”box-sizing: border-box; vertical-align: inherit;”>徐先生說，大陸遊客來金門觀光與消費，對金門整體觀光產業，具有指標性意義。旅遊業是金門的支柱產業，台灣遊客的消費能力不如大陸觀光客的消費力。台灣遊客到金門，機票來回加之住宿開銷，採購其他特產的意願低，所以很多金門在地商家都希望兩岸盡快恢復常態化交流，讓更多陸客感受當地的風土人情。</font></p>

<p style=”font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-indent: 0px; text-transform: none; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; white-space: normal; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; box-sizing: border-box; margin: 20px 0px; padding: 0px; border: 0px; color: rgb(34, 34, 34); font-family: &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei&quot;, &quot;WenQuanYi Micro Hei&quot;, &quot;Helvetica Neue&quot;, Arial, sans-serif; font-size: 18px; text-align: justify; background-color: rgb(255, 255, 255);”><font dir=”auto” style=”box-sizing: border-box; vertical-align: inherit;”>金門導遊劉先生坦言，雖然金門暑期遊升溫，陸客為金門各行各業帶來「活水」和信心，但業者仍期盼台灣當局多釋出善意，盡快恢復兩岸常態化交流，全面開放陸客入境旅遊，觀光相關產業才能真正恢復昔日榮景。若每年來400萬陸客，可對台灣貢獻至少2000億元新台幣產值，一般民間產業都有機會受益。</font></p>

<p style=”font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-indent: 0px; text-transform: none; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; white-space: normal; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; box-sizing: border-box; margin: 20px 0px; padding: 0px; border: 0px; color: rgb(34, 34, 34); font-family: &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei&quot;, &quot;WenQuanYi Micro Hei&quot;, &quot;Helvetica Neue&quot;, Arial, sans-serif; font-size: 18px; text-align: justify; background-color: rgb(255, 255, 255);”><font dir=”auto” style=”box-sizing: border-box; vertical-align: inherit;”>相較於金門旅遊業因陸客潮而帶來商機，台島的旅遊業則因為民進黨當局遲遲不全面恢復陸客赴台旅遊而頗為冷清。台灣中華優質旅遊發展協會理事長李奇岳表示，大陸遊客赴台旅遊已中斷五年，實際上，整個接待陸客產業鏈已經都消失了，該倒閉的都已經倒閉，該轉行已經轉行，業者一直在疾呼開放盡快開放兩岸旅遊交流，但是民進黨當局一直沒有好好處理這一塊，對台灣主流民意&ldquo;</font></p>

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