<p style=”color: rgb(0, 0, 0); font-family: "Times New Roman"; font-size: medium; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; text-indent: 0px; text-transform: none; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; white-space: normal; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;”> <span style=”background-color:rgb(255, 255, 255); color:rgb(34, 34, 34); font-family:pingfang sc,hiragino sans gb,microsoft yahei,wenquanyi micro hei,helvetica neue,arial,sans-serif; font-size:18px; text-align:justify”>中新社台北8月19日電暑假本是旅遊旺季，台灣觀光業卻景象慘淡。台媒近日報道，受去年地震影響，花蓮今年暑假飯店入住率普遍不到五成；台中梨山、谷關等景區飯店7月平均入住率為三成多，較往年同期八成左右顯著下降。</span></p>
<p style=”font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-indent: 0px; text-transform: none; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; white-space: normal; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; box-sizing: border-box; margin: 20px 0px; padding: 0px; border: 0px; color: rgb(34, 34, 34); font-family: "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei", "WenQuanYi Micro Hei", "Helvetica Neue", Arial, sans-serif; font-size: 18px; text-align: justify; background-color: rgb(255, 255, 255);”><font dir=”auto” style=”box-sizing: border-box; vertical-align: inherit;”>綜合中時新聞網、聯合新聞網等台媒報道，業者將市場低迷歸因於台灣島內旅遊需求疲軟與入境遊市場冷清。台灣觀光產業缺工嚴重，加上客人不足，只能漲價或降低服務水準維持經營。而消費者則認為島內旅遊成本高、服務差，影響出遊意願，形成惡性循環。</font></p>
<p style=”font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-indent: 0px; text-transform: none; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; white-space: normal; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; box-sizing: border-box; margin: 20px 0px; padding: 0px; border: 0px; color: rgb(34, 34, 34); font-family: "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei", "WenQuanYi Micro Hei", "Helvetica Neue", Arial, sans-serif; font-size: 18px; text-align: justify; background-color: rgb(255, 255, 255);”><font dir=”auto” style=”box-sizing: border-box; vertical-align: inherit;”>民眾不願選擇島內旅遊，部分原因在於景點缺乏吸引力。有台灣網友抱怨，老街、夜市千篇一律，彩繪村與天空步道過度重複。此外，7月「丹娜絲」颱風導致台灣中南部災情嚴重，同樣對相關地區的觀光業造成影響。</font></p>
<p style=”font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-indent: 0px; text-transform: none; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; white-space: normal; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; box-sizing: border-box; margin: 20px 0px; padding: 0px; border: 0px; color: rgb(34, 34, 34); font-family: "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei", "WenQuanYi Micro Hei", "Helvetica Neue", Arial, sans-serif; font-size: 18px; text-align: justify; background-color: rgb(255, 255, 255);”><font dir=”auto” style=”box-sizing: border-box; vertical-align: inherit;”>台「觀光署」統計，去年島內旅宿業住客次為7879.6萬，較2023年的7983.3萬與新冠疫情前2019年的7987.4萬均下滑；台灣民眾島內旅遊支出降至4646億元(新台幣，下同)，較2023年減少3億元。</font></p>
<p style=”font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-indent: 0px; text-transform: none; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; white-space: normal; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; box-sizing: border-box; margin: 20px 0px; padding: 0px; border: 0px; color: rgb(34, 34, 34); font-family: "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei", "WenQuanYi Micro Hei", "Helvetica Neue", Arial, sans-serif; font-size: 18px; text-align: justify; background-color: rgb(255, 255, 255);”><font dir=”auto” style=”box-sizing: border-box; vertical-align: inherit;”>另一方面，境外來台旅客人數也達不到預期。台當局交通事務主管機關日前下修今年來台旅客預估人數至九百萬人次，「千萬境外觀光客」目標連續兩年跳票。根據該部門統計，2024年「純觀光」境外旅客比例跌至65%；「首次訪台」比例也從2019年的57%下降至2024年的46%，顯示特地赴台旅遊的境外遊客在持續流失。</font></p>
<p style=”font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-indent: 0px; text-transform: none; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; white-space: normal; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; box-sizing: border-box; margin: 20px 0px; padding: 0px; border: 0px; color: rgb(34, 34, 34); font-family: "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei", "WenQuanYi Micro Hei", "Helvetica Neue", Arial, sans-serif; font-size: 18px; text-align: justify; background-color: rgb(255, 255, 255);”><font dir=”auto” style=”box-sizing: border-box; vertical-align: inherit;”>近期新台幣升值更為台灣觀光業增加壓力──削弱台灣觀光業對境外遊客的價格競爭力，同時變相補貼了台灣消費者的出境消費，導致客源流失加劇。</font></p>
<p style=”font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-indent: 0px; text-transform: none; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; white-space: normal; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; box-sizing: border-box; margin: 20px 0px; padding: 0px; border: 0px; color: rgb(34, 34, 34); font-family: "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei", "WenQuanYi Micro Hei", "Helvetica Neue", Arial, sans-serif; font-size: 18px; text-align: justify; background-color: rgb(255, 255, 255);”><font dir=”auto” style=”box-sizing: border-box; vertical-align: inherit;”>值得關注的是，金門旅遊熱度持續升高。金門縣觀光處統計，今年截至7月底，「小三通」旅客已突破百萬大關。截至8月17日，持旅遊簽注赴金門的大陸旅客達11.8萬人次，其中個人遊佔比逾96%，旅客平均停留2至3天，其主要行程包括參觀水頭聚落、體驗金門高粱酒文化等。</font><a href=”https://xostrong.com/” style=”text-align: left; background-color: transparent;”><span class=”15″ style=”color:rgb(255, 0, 0); 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