Global Leading Market Research Publisher QYResearch announces the release of its latest report “Passenger Car Intelligent Steering – Global Market Share and Ranking, Overall Sales and Demand Forecast 2026-2032”. Based on current situation and impact historical analysis (2021-2025) and forecast calculations (2026-2032), this report provides a comprehensive analysis of the global Passenger Car Intelligent Steering market, including market size, share, demand, industry development status, and forecasts for the next few years.
For automotive OEMs, Tier 1 suppliers, and technology investors, a persistent engineering and strategic challenge involves developing steering systems that balance driver feedback, vehicle stability, ADAS integration, and weight efficiency across increasingly electrified platforms. Traditional hydraulic power steering (HPS) systems are inefficient (constant parasitic loss), lack programmability for driver-assist features, and cannot enable autonomous driving functionalities. The global Passenger Car Intelligent Steering market delivers advanced solutions—electronic power steering (EPS) and steer-by-wire (SBW)—that address these limitations. According to QYResearch, the global market for Passenger Car Intelligent Steering was estimated to be worth USD 18,160 million in 2024 and is forecast to a readjusted size of USD 32,780 million by 2031, growing at a CAGR of 8.9% during the forecast period 2025-2031.
Passenger car intelligent steering refers to an advanced steering system used in automobiles that incorporates various technologies to enhance the steering performance, safety, and overall driving experience for passengers. These systems often feature electronic power steering (EPS) technology, sensors, and control units that can adapt to different driving conditions. Intelligent steering systems can offer features like adaptive steering assistance, lane-keeping assistance, and even automated steering in certain situations, contributing to improved vehicle control and safety.
The market for passenger car intelligent steering is gaining momentum as automakers continue to adopt more advanced technologies to improve vehicle safety, control, and user experience. With increasing consumer expectations for smoother handling, better fuel efficiency, and integration with driver-assist features, intelligent steering systems are becoming a standard or optional feature in many mid-range and high-end passenger vehicles. The growing deployment of ADAS and autonomous driving capabilities, such as lane centering and traffic jam assist, relies heavily on responsive and adaptive steering systems. In particular, steer-by-wire technology is attracting attention due to its potential to replace mechanical linkages, reduce weight, and offer greater design flexibility. As the industry shifts toward electrification and digitalization, intelligent steering in passenger cars plays a central role in shaping next-generation driving experiences. Moreover, regional regulatory pressures regarding safety and vehicle control are pushing manufacturers to accelerate the adoption of intelligent steering technologies across global markets.
【Get a free sample PDF of this report (Including Full TOC, List of Tables & Figures, Chart)】
https://www.qyresearch.com/reports/4791020/passenger-car-intelligent-steering
Market Segmentation by Technology Type and Vehicle Segment
The Passenger Car Intelligent Steering market is segmented below into two primary technology categories: Electronic Power Steering (EPS) and Steer-by-Wire (SBW). EPS—which uses an electric motor to assist steering, replacing hydraulic pumps—dominates the market, accounting for approximately 92% of global revenue in 2024. EPS is mature, cost-effective, and widely adopted across passenger car segments, offering 3-5% fuel economy improvement over HPS. Steer-by-wire technology—which eliminates the mechanical linkage between steering wheel and road wheels, using actuators to steer and force-feedback motors to simulate steering feel—represents approximately 8% of market revenue but is the fastest-growing segment, projected to expand at 18.5% CAGR through 2031. SBW enables variable steering ratios (fewer turns lock-to-lock at low speeds, more direct at high speeds), eliminates vibration transmission, and is essential for Level 4+ autonomous driving where steering columns can collapse or stow.
Regarding vehicle segment segmentation, SUV represents the largest application segment, accounting for approximately 48% of global demand in 2024, driven by SUV dominance in global passenger car sales (over 45% of new vehicles). Sedan accounts for approximately 35%, with higher EPS penetration but declining volume share. Other (hatchbacks, coupes, convertibles) accounts for the remaining 17%.
Competitive Landscape and Market Share Analysis (QYResearch 2024 Data)
The global Passenger Car Intelligent Steering market exhibits a highly concentrated competitive structure, dominated by Japanese, German, and North American steering specialists. Key players identified in the report include JTEKT, Bosch, Nexteer, ZF, NSK, Hitachi Astemo, Hyundai Mobis, Thyssenkrupp, Mando, CAAS, Zhuzhou Elite, Yubei, Zhejiang Shibao, and Bethel Automotive Safety Systems.
According to QYResearch’s 2024 market share estimation, the top five participants—JTEKT, Bosch, Nexteer, ZF, and NSK—collectively hold approximately 65% of global revenue. JTEKT (Japan, Toyota Group), the global market leader, holds approximately 18% share, leveraging its strong relationship with Toyota and extensive EPS portfolio across column-drive, pinion-drive, and rack-drive configurations. Bosch (Germany) holds approximately 16% share, with strength in European OEMs and integrated vehicle dynamics control combining steering, braking, and stability systems. Nexteer (US, majority-owned by Chinese AVIC) holds approximately 12% share, dominant in North American pickup and SUV EPS applications. ZF (Germany, following its acquisition of TRW Automotive) holds approximately 11% share, with comprehensive ADAS integration capabilities. NSK (Japan) holds approximately 8% share, strong in column EPS for small and medium vehicles. Chinese suppliers including Zhejiang Shibao and Bethel Automotive have increased their collective share from 5% in 2020 to 10% in 2024, driven by domestic OEM adoption.
Industry Development: Key Trends Shaping the Market (2024-2025 Data)
Trend 1: Steer-by-Wire Commercialization Accelerates
After years of development, steer-by-wire is entering volume production. Toyota’s bZ4X and Lexus RZ debuted SBW in 2022-2023, and Infiniti’s Q50 has offered “Direct Adaptive Steering” since 2013 (though with mechanical backup). In 2024, ZF announced a production contract for SBW with a major European OEM, with launch scheduled for 2026. A user case study from Nexteer (cited in its 2024 annual report) demonstrated that SBW reduces steering system weight by 8-12 kg compared to EPS and eliminates steering column pass-through firewall noise, improving vehicle NVH (noise, vibration, harshness) ratings.
Trend 2: EPS Becomes Standard on Nearly All New Passenger Cars
Global EPS penetration exceeded 90% of new passenger car production in 2024, up from 60% in 2015. This near-ubiquity has shifted competition from EPS adoption to differentiation in steering feel and ADAS integration. Bosch reported in its 2024 Mobility Report that 85% of EPS development effort is now focused on software (steering calibration, haptic feedback algorithms, fail-operational redundancy) rather than hardware.
Trend 3: Redundant EPS for Autonomous Driving
Level 3+ autonomous driving requires fail-operational steering—the ability to steer safely after a single component failure. This demands redundant EPS with dual windings, dual controllers, and backup power supply. JTEKT launched its first redundant EPS in 2024, priced 30-40% above standard EPS. According to JTEKT’s 2024 product announcement, redundant EPS shipments are expected to reach 5 million units annually by 2030, representing approximately 15% of global EPS volume.
Exclusive Analyst Insight: The Underserved EPS Retrofit for Legacy EVs and Autonomous Shuttles
A notable market gap exists in EPS retrofit kits for legacy electric vehicles (early EVs like Nissan Leaf, BMW i3) that used HPS and for low-speed autonomous shuttles (Level 4 last-mile vehicles) requiring steer-by-wire but lacking volume to justify OEM development. This represents an estimated USD 100-150 million annual opportunity for suppliers offering modular, CAN-interface EPS or SBW systems with vehicle-specific mounting adapters.
Technical Deep Dive: EPS Motor Types and Torque Ripple
EPS assist motors must deliver smooth torque across the steering range without “cogging” or torque ripple—unwanted pulsations felt at the steering wheel. Brushless DC (BLDC) motors (three-phase, sinusoidal back-EMF) with permanent magnet rotors are the industry standard, offering 85-92% efficiency and low cogging torque when properly designed. Motor control algorithms use field-oriented control (FOC) to further smooth torque delivery. The primary technical challenge is achieving acceptable steering feel at high steering rates (e.g., quick lane changes) while maintaining motor thermal performance. NSK’s 2024 technical literature reports that its latest EPS motor achieves torque ripple below 1.5% at steering wheel speeds up to 600 degrees/second, compared to 3-4% for previous-generation motors.
Policy and Regulatory Update
European Union General Safety Regulation (EU) 2019/2144, fully effective for all new vehicles from July 2024, mandates lane-keeping assist (LKA) and emergency lane-keeping systems (ELKS) on passenger cars. These features require EPS with sufficient bandwidth to apply corrective steering torque. This regulation has forced the last holdouts—entry-level vehicles with HPS—to convert to EPS, completing the market’s transition. US NHTSA is considering similar mandates, which would further solidify EPS as the global standard.
Market Forecast Summary (2025–2031)
The global Passenger Car Intelligent Steering market is projected to grow from USD 18,160 million in 2024 to USD 32,780 million by 2031, representing a CAGR of 8.9%. The EPS segment will remain dominant at approximately 85% share by 2031, while steer-by-wire grows from 8% to 20% share over the forecast period. The SUV vehicle segment will maintain approximately 48% share. Asia-Pacific will remain the largest regional market at approximately 45% share by 2031, followed by Europe at 28% and North America at 20%. The Asia-Pacific region also grows fastest at 10.2% CAGR, driven by China’s EV production volume and India’s expanding passenger car market.
Strategic Recommendation for Industry Leaders: The Passenger Car Intelligent Steering market offers strong growth (8.9% CAGR) driven by EPS standardization and SBW adoption. For OEMs, steering system development should prioritize fail-operational redundancy for Level 3+ vehicles and software-defined steering feel differentiation, both of which will be critical for brand positioning in the autonomous era. For suppliers, the strategic battleground is shifting to SBW mass-production capabilities and redundant EPS—suppliers that master these technologies will capture premium pricing (30-50% above standard EPS) and secure long-term contracts as autonomy scales.
Contact Us:
If you have any queries regarding this report or if you would like further information, please contact us:
QY Research Inc.
Add: 17890 Castleton Street Suite 369 City of Industry CA 91748 United States
EN: https://www.qyresearch.com
E-mail: global@qyresearch.com
Tel: 001-626-842-1666(US)
JP: https://www.qyresearch.co.jp
